Digital marketing for UK trades

You've built the reputation. Let's make sure Google shows it.

We’re a specialist agency for the UK home improvement & trades industry. SEO, paid, social and lead gen, built for the trades, by people who understand the trades.

Trades only

We only work with home improvement and trades businesses.

Plain English

No jargon, no buzzwords. You’ll know what we did and why.

Local SEO for trades

WHAT WE DO

Google Business Profile (GBP)

We complete and tidy your Google listing: services, photos, hours and regular posts. This is often the first thing a homeowner sees, so it should show your work properly.

Local Pages

We build pages for the towns and services you cover, so you show up when someone searches for your trade in their area.

Reviews & Listings

We set up a simple way to ask happy customers for reviews, and we make sure your business details are correct across local directories.

Tracking & Reports

We track the calls, forms and messages that come from Google, and send you a plain-English report every month.

How We Work

The WhalePods Framework

1
Day Zero

Audit

We look at how you show up on Google today and record it. That’s the baseline everything else gets measured against.

2
Months 0-3

Fix

The fastest wins first: completing your Google Business Profile, tightening pages already close to page one, building reviews, and creating pages for the towns and services you cover.

3
Months 3-6

Widen

Once the obvious gaps are closed, we cover more areas and specific services, earn links from local sources, and publish content that answers what homeowners ask before they pick a builder.

4
Months 6+

Compound

The steady work starts to add up. More content, real project case studies, and a push for the more competitive search terms.

WhalePods

About Us

About WhalePods

WhalePods is a father-and-son team that helps home improvement and trades businesses get found on Google by people in their area.

Why we do this

Some of the best tradesmen we know have nothing online. Take a flooring contractor we met with more than 30 years in the trade. Every job came from word of mouth and referrals, and he didn’t have a website at all. The quality was never the problem. Nobody searching for a flooring contractor could find him. A lot of tradespeople are like that: honest, focused on the work, and not interested in digital marketing. That’s fine, because they shouldn’t have to be.

If you’ve been burned before

Plenty of tradespeople have paid agencies that promised a lot and then buried them in jargon, or paid freelancers they never heard from again. Most of those agencies work with every kind of business, so they never really learn yours.

We do it differently:

We only work with home improvement and trades businesses. Nothing else.
We take on only a handful of clients. You deal with us directly, not a team you never meet. We keep it plain. No jargon, and you’ll always know what we did and what it did for you. We track what matters. The calls, forms and messages that come from Google, not a page of numbers you can’t use. Where we’re based: London, UK.

Sectors

Who We Service

Kitchen/Bathroom Renovation & Remodelling

Flooring

General Home Renovation

Roofing

Free Google audit for trades

LET’S SEE WHERE YOU STAND ON GOOGLE.

Contact Us

Want to know how your business shows up on Google? Get in touch for a free audit. We’ll look at where you stand today and tell you plainly what we’d fix first. No jargon, no obligation, and you’ll speak to us directly.